Back4app vs. Microsoft
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Back4app | Microsoft |
|---|---|---|
| Avg. rating | 4.8 | 4.4 |
| Total reviews | 73 | 103,081 |
| Review growth (QoQ) | +800.0% | -71.5% |
| Products on G2 | 1 | 294 |
| Categories covered | 6 | 326 |
| Best category rank | #2 in Mobile Backend-as-a-Service (mBaaS) | #1 in Business Instant Messaging |
| Small Business | 94.0% | 28.7% |
| Mid-Market | 3.0% | 34.3% |
| Enterprise | 3.0% | 37.1% |