Appier vs. Dotdigital
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Appier | Dotdigital |
|---|---|---|
| Avg. rating | 4.5 | 4.4 |
| Total reviews | 230 | 1,245 |
| Review growth (QoQ) | — | -30.8% |
| Products on G2 | 2 | 1 |
| Categories covered | 13 | 15 |
| Best category rank | #22 in Subscription Analytics | #6 in Transactional Email |
| Small Business | 51.1% | 40.4% |
| Mid-Market | 36.7% | 46.5% |
| Enterprise | 12.2% | 13.1% |