AppDirect vs. Impact
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | AppDirect | Impact |
|---|---|---|
| Avg. rating | 4.6 | 4.4 |
| Total reviews | 964 | 2,803 |
| Review growth (QoQ) | -30.0% | -32.7% |
| Products on G2 | 2 | 3 |
| Categories covered | 6 | 16 |
| Best category rank | #3 in Affiliate Marketing | #1 in Influencer Marketing Platforms |
| Small Business | 84.0% | 77.5% |
| Mid-Market | 13.9% | 17.4% |
| Enterprise | 2.0% | 5.0% |