G2 Vendor Directory

Adsterra vs. Rakuten Advertising

Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.

Adsterra

Nicosia, Agios Andreas

Rakuten Advertising

San Mateo, CA

MetricAdsterraRakuten Advertising
Avg. rating3.74.3
Total reviews1494
Review growth (QoQ)—-50.0%
Products on G211
Categories covered25
Best category rank—#37 in Affiliate Marketing
Small Business92.3%55.8%
Mid-Market7.7%25.6%
Enterprise0.0%18.6%