401GO vs. Betterment
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | 401GO | Betterment |
|---|---|---|
| Avg. rating | 4.8 | 4.3 |
| Total reviews | 158 | 776 |
| Review growth (QoQ) | -40.0% | +3200.0% |
| Products on G2 | 1 | 2 |
| Categories covered | 1 | 3 |
| Best category rank | #4 in 401(k) | #2 in Financial Wellness |
| Small Business | 91.8% | 70.9% |
| Mid-Market | 8.2% | 27.5% |
| Enterprise | 0.0% | 1.6% |