G2 Vendor Directory

Usermaven vs. Act-On

A side-by-side comparison based on G2 review data.

MetricUsermaven

by Usermaven Inc.

Act-On

by Act-On Software

Overall rating4.84.1
Review count951,071
Ease of use9.68.3
Ease of setup9.78.0
Quality of support9.58.9
Meets requirements9.48.4
NPS90.52631641.456311
Small Business96.8%39.0%
Mid-Market3.2%49.4%
Enterprise0.0%11.6%
Total page views267974
Total LLM citations5044,432

Usermaven

Usermaven is an AI-powered marketing attribution and product analytics platform for B2B SaaS companies and agencies. It connects every marketing touchpoint to revenue using multi-touch attribution, unified website and product analytics, and CRM data, helping teams see which campaigns, channels, and ads actually drive conversions.

Pros

  • Ease of Use
  • Analytics
  • Easy Setup
  • User Interface
  • Insights
  • Intuitive

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful