User Interviews vs. Ideally

User Interviews, now part of UserTesting, makes it fast, easy, and affordable to recruit participants for 🧑‍💻 user research, 📊 market research, and 🤖 AI training. With 7 million participants, precise matching, and fraud prevention, we can reliably fill any research study. Connect with the right people in any niche, whether your target audience is consumers, B2B professionals, or domain experts needed for model training. Source, screen, track and pay participants, then move seamlessly from data collection to deep analysis, all in one place.

Ideally is a self-service consumer research platform built for the speed that the market actually moves at. No briefing cycles. No six-figure projects. Highest-rated consumer research platform on G2, 4.8/5.0. Rated higher than Qualtrics, Suzy, Attest, and Zappi. 8+ million consumer questions answered across 30+ countries. Trusted by 250+ brands and agencies across the US, UK and APAC trust Ideally, including Treasury Wine Estates, Burger King, Google and Rémy Cointreau. Most brands make their biggest decisions on thin evidence. Slow data, old insight, or a gut call. Ideally fixes that.