UsefulFeedback! vs. Hiver in Gmail

UsefulFeedback! is a cloud-based, highly configurable complaints management system designed to help organizations effectively capture, manage, and report on customer complaints and feedback across their entire business network. By automating the interaction and engagement process across all enterprise channels—including frontline employees, customer service teams, and external service providers—UsefulFeedback! enables businesses to enhance customer experience, improve service levels, and comply with regulatory requirements.

Hiver in Gmail transforms Gmail into a powerful agentic helpdesk. Support teams can manage shared inboxes, collaborate on conversations, automate workflows, and use AI to handle requests more efficiently, all without leaving the comfort and familiarity of their Gmail inbox. Hiver also offers Hiver Omni, an omnichannel customer service platform that brings email, chat, voice, Slack, SMS, and social into one queue. Unlike Hiver in Gmail, which works inside Gmail, Hiver Omni is a standalone platform with its own interface.