G2 Vendor Directory

Upland Second Street vs. Referral Factory

A side-by-side comparison based on G2 review data.

MetricUpland Second Street

by Upland Software

Referral Factory

by Referral Factory B.V

Overall rating4.74.8
Review count65192
Ease of use9.39.6
Ease of setup9.09.5
Quality of support9.49.7
Meets requirements9.49.4
NPS83.33333390.052356
Small Business46.2%78.8%
Mid-Market35.4%17.5%
Enterprise18.5%3.7%
Total page views147472
Total LLM citations2802,687

Upland Second Street

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers.

Pros

  • Customer Support
  • Helpful
  • Time-saving
  • Intuitive
  • User-Friendly Interface
  • Ease of Use

Referral Factory

Referral Factory is referral marketing software for mid-market companies, enterprise teams and multi-location businesses that need to launch, manage and scale customer referral programs. Marketing and growth teams can run fully white-labelled referral programs without relying on ongoing development resources, while technical teams can connect referral data to existing systems through integrations, APIs and webhooks.

Pros

  • Ease of Use
  • Easy Setup
  • Referral Programs
  • Setup Ease
  • Customer Support
  • Integrations