G2 Vendor Directory

Upland Kapost vs. Semrush

A side-by-side comparison based on G2 review data.

MetricUpland Kapost

by Upland Software

Semrush

by Adobe

Overall rating4.14.4
Review count434,293
Ease of use7.88.5
Ease of setup7.88.8
Quality of support8.78.7
Meets requirements8.18.9
NPS30.23255864.381271
Small Business9.3%64.4%
Mid-Market65.1%29.1%
Enterprise25.6%6.5%
Total page views12013,335
Total LLM citations90122,903

Upland Kapost

Upland Kapost is content operations management software that helps B2B marketing teams plan, produce, distribute, and analyze content all in one place. The solution enables marketers to easily manage the full content lifecycle so they can deliver the best experience at each stage of the customer journey. Customers love Upland Kapost for its go-to-market alignment, multi-channel distribution, and consistent content delivery. Learn more at www.uplandsoftware.com/kapost/

Pros

    Semrush

    Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

    Pros

    • Features
    • Ease of Use
    • Keyword Research
    • Helpful
    • SEO Optimization
    • SEO Tools