G2 Vendor Directory

Upland Adestra vs. Zoho CRM

A side-by-side comparison based on G2 review data.

MetricUpland Adestra

by Upland Software

Zoho CRM

by Zoho

Overall rating4.44.1
Review count1022,956
Ease of use8.58.5
Ease of setup8.58.3
Quality of support9.38.0
Meets requirements9.08.6
NPS63.91752638.596491
Small Business50.0%61.6%
Mid-Market43.1%32.3%
Enterprise6.9%6.1%
Total page views1758,329
Total LLM citations334129,821

Upland Adestra

Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support.

Pros

  • Automation
  • Ease of Use
  • Automation AI
  • Email Campaigns
  • Email Marketing
  • Segmentation

Zoho CRM

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.

Pros

  • Ease of Use
  • Features
  • Integrations
  • Lead Management
  • Easy Integrations
  • Helpful