G2 Vendor Directory

Unify vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricUnify

by Unify

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.74.3
Review count44660
Ease of use9.18.7
Ease of setup8.88.6
Quality of support9.69.1
Meets requirements9.18.6
NPS81.81818249.467275
Small Business69.0%27.4%
Mid-Market26.2%57.9%
Enterprise4.8%14.7%
Total page views2,1291,457
Total LLM citations12,1439,026

Unify

Building AI for outbound sellers. Proud to be serving hundreds of the world's leading revenue teams at companies like Perplexity, Together AI, Decagon and Juicebox.

Pros

  • Ease of Use
  • Automation
  • Lead Generation
  • Features
  • Helpful
  • Intent Data

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful