G2 Vendor Directory

Twitter Analytics vs. Hootsuite

A side-by-side comparison based on G2 review data.

MetricTwitter Analytics

by Twitter

Hootsuite

by Hootsuite

Overall rating4.14.3
Review count2267,519
Ease of use8.88.8
Ease of setup9.28.8
Quality of support7.98.4
Meets requirements8.48.7
NPS41.58878548.403047
Small Business63.1%59.1%
Mid-Market26.2%28.8%
Enterprise10.7%12.1%
Total page views5314,856
Total LLM citations12390,129

Twitter Analytics

Measure and boost your impact on Twitter.

Pros

  • Feature Quantity
  • Ease of Use
  • Analytics

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas.

Pros

  • Post Scheduling
  • Scheduling
  • Ease of Use
  • Centralized Management
  • Time-saving
  • Scheduling Posts