TweetDeck vs. Brandwatch Social Media Management

X Pro, formerly known as TweetDeck, is a proprietary social media dashboard application designed for managing multiple X (formerly Twitter) accounts. Initially launched in 2008 as an independent app, it was acquired by Twitter Inc. in 2011 and integrated into the platform's interface. As of August 2023, X Pro has become a subscriber-only feature, accessible exclusively to users with a Premium subscription. Key Features and Functionality: - Multi-Account Management: Allows users to oversee and operate multiple X accounts simultaneously.

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform.