G2 Vendor Directory

TrueClicks vs. Fluency

A side-by-side comparison based on G2 review data.

MetricTrueClicks

by TrueClicks

Fluency

by Fluency

Overall rating4.54.3
Review count214312
Ease of use8.97.8
Ease of setup9.27.5
Quality of support9.39.0
Meets requirements8.88.6
NPS66.03773649.354839
Small Business54.5%26.5%
Mid-Market32.8%58.2%
Enterprise12.7%15.3%
Total page views4481,680
Total LLM citations4,2975,038

TrueClicks

TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance.

Pros

  • Ease of Use
  • Time-saving
  • Automation
  • Efficiency Improvement
  • Customer Support
  • Dashboard Usability

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis.

Pros

  • Ease of Use
  • Efficiency
  • Campaign Management
  • Budget Management
  • Customer Support
  • Time-saving