Tracify vs. SAS Customer Intelligence 360

Tracify is a software specialized on e-commerce & lead gen companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions.