G2 Vendor Directory

Tracify vs. SAP Engagement Cloud (formerly SAP Emarsys)

A side-by-side comparison based on G2 review data.

MetricTracify

by Tracify

SAP Engagement Cloud (formerly SAP Emarsys)

by SAP

Overall rating4.94.2
Review count13666
Ease of use9.88.4
Ease of setup9.47.6
Quality of support9.88.6
Meets requirements9.88.5
NPS10045.9375
Small Business92.3%24.1%
Mid-Market7.7%53.1%
Enterprise0.0%22.8%
Total page views881,440
Total LLM citations1995,039

Tracify

Tracify is a software specialized on e-commerce & lead gen companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

Pros

  • Speed
  • Ease of Use
  • Data Accuracy
  • Comprehensive
  • Helpful
  • Insights

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Pros

  • Ease of Use
  • Automation
  • Features
  • Helpful
  • Personalization
  • Intuitive