G2 Vendor Directory

Tracify vs. CAKE

A side-by-side comparison based on G2 review data.

MetricTracify

by Tracify

CAKE

by Perseus Group

Overall rating4.94.5
Review count1360
Ease of use9.88.6
Ease of setup9.48.5
Quality of support9.89.7
Meets requirements9.88.7
NPS10061.666667
Small Business92.3%70.0%
Mid-Market7.7%25.0%
Enterprise0.0%5.0%
Total page views88408
Total LLM citations1991,023

Tracify

Tracify is a software specialized on e-commerce & lead gen companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

Pros

  • Speed
  • Ease of Use
  • Data Accuracy
  • Comprehensive
  • Helpful
  • Insights

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide.

Pros

  • Ease of Use
  • Customization
  • Easy Setup
  • Customer Support
  • Performance Tracking
  • Integrations