Tiktok vs. Lapis

TikTok Ads Manager is a comprehensive advertising platform designed to help businesses of all sizes reach and engage with a vast, global audience. With its user-friendly interface and flexible budgeting options, TikTok Ads Manager enables advertisers to create, manage, and optimize campaigns that drive online sales, increase app installs, raise brand awareness, and build communities. The platform offers a suite of creative tools, including customizable video templates and a video editor, allowing businesses to produce engaging, TikTok-native content with ease.

Lapis helps teams generate on-brand advertising creatives using AI. By using a company’s existing assets like logos, colors, fonts, and product images, Lapis produces image ads that match your brand’s visual identity and voice across Facebook, Instagram, WhatsApp, LinkedIn, and Google. Marketers can prompt Lapis in natural language to create, iterate, and export ad creatives in seconds, which gives them the ability to run experiments and A/B tests at scale.