G2 Vendor Directory

TikTok Ads vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricTikTok Ads

by TikTok

Viant Technology

by Viant Technology LLC

Overall rating4.24.2
Review count144311
Ease of use8.88.2
Ease of setup8.58.3
Quality of support8.49.1
Meets requirements8.78.4
NPS36.61971838.709677
Small Business66.9%38.9%
Mid-Market26.1%40.8%
Enterprise7.0%20.3%
Total page views612537
Total LLM citations4,1053,735

TikTok Ads

TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

Pros

  • Ease of Use
  • Audience Reach
  • Features
  • Creativity
  • Results
  • Tools

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management