G2 Vendor Directory

Keap vs. Upland Adestra

A side-by-side comparison based on G2 review data.

MetricKeap

by Thryv

Upland Adestra

by Upland Software

Overall rating3.94.4
Review count32102
Ease of use8.48.5
Ease of setup8.18.5
Quality of support8.49.3
Meets requirements8.49.0
NPS16.12903263.917526
Small Business80.0%50.0%
Mid-Market16.7%43.1%
Enterprise3.3%6.9%
Total page views1,145175
Total LLM citations9,352334

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Pros

  • Automation
  • Automation Features
  • Ease of Use
  • Client Relationship Management
  • Automation Efficiency
  • Email Marketing

Upland Adestra

Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support.

Pros

  • Automation
  • Ease of Use
  • Automation AI
  • Email Campaigns
  • Email Marketing
  • Segmentation