G2 Vendor Directory

Keap vs. Iterable

A side-by-side comparison based on G2 review data.

MetricKeap

by Thryv

Iterable

by Iterable

Overall rating3.94.4
Review count32840
Ease of use8.48.6
Ease of setup8.18.1
Quality of support8.49.0
Meets requirements8.48.7
NPS16.12903261.426844
Small Business80.0%27.2%
Mid-Market16.7%55.8%
Enterprise3.3%17.0%
Total page views1,1452,400
Total LLM citations9,35214,962

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Pros

  • Automation
  • Automation Features
  • Ease of Use
  • Client Relationship Management
  • Automation Efficiency
  • Email Marketing

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Pros

  • Ease of Use
  • Customer Support
  • Intuitive
  • Helpful
  • Automation
  • Personalization