Keap vs. Drip

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel, hospitality, and education companies, Drip helps brands turn one-time buyers into repeat, lifelong customers. It brings customer data, segmentation, email, onsite engagement, and reporting together in one platform, so teams can run their entire marketing program without stitching separate tools together. At its core, Drip turns customer and visitor behavior into dynamic segments that update automatically as people interact with your brand.