G2 Vendor Directory

Keap vs. Campaign Monitor

A side-by-side comparison based on G2 review data.

MetricKeap

by Thryv

Campaign Monitor

by Marigold

Overall rating3.94.1
Review count32732
Ease of use8.48.8
Ease of setup8.18.8
Quality of support8.48.5
Meets requirements8.48.7
NPS16.12903237.658674
Small Business80.0%54.2%
Mid-Market16.7%32.0%
Enterprise3.3%13.9%
Total page views1,1451,018
Total LLM citations9,3529,363

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Pros

  • Automation
  • Automation Features
  • Ease of Use
  • Client Relationship Management
  • Automation Efficiency
  • Email Marketing

Campaign Monitor

Campaign Monitor by Marigold is an email marketing platform for marketers and solopreneurs who own campaign creation end to end. Alongside email it supports transactional email, signup forms, SMS, social and a website builder. Marketing Studio is its AI campaign generator, carrying a campaign from brief to finished asset in a single workflow. It has five components: - Email Workspace generates an on-brand email campaign tailored to a goal you select.

Pros

  • Ease of Use
  • User-Friendly
  • Easy Setup
  • User Interface
  • Intuitive
  • Easy Creation