G2 Vendor Directory

Keap vs. Braze

A side-by-side comparison based on G2 review data.

MetricKeap

by Thryv

Braze

by Braze

Overall rating3.94.5
Review count321,980
Ease of use8.48.6
Ease of setup8.18.0
Quality of support8.48.7
Meets requirements8.48.7
NPS16.12903263.168724
Small Business80.0%19.9%
Mid-Market16.7%52.7%
Enterprise3.3%27.5%
Total page views1,1457,930
Total LLM citations9,35235,842

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Pros

  • Automation
  • Automation Features
  • Ease of Use
  • Client Relationship Management
  • Automation Efficiency
  • Email Marketing

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.

Pros

  • Ease of Use
  • Intuitive
  • Customer Support
  • Features
  • Helpful
  • Automation