G2 Vendor Directory

Keap vs. Better Email

A side-by-side comparison based on G2 review data.

MetricKeap

by Thryv

Better Email

by Better Email

Overall rating3.95.0
Review count3210
Ease of use8.410.0
Ease of setup8.19.5
Quality of support8.410.0
Meets requirements8.49.5
NPS16.129032100
Small Business80.0%70.0%
Mid-Market16.7%20.0%
Enterprise3.3%10.0%
Total page views1,14539
Total LLM citations9,3523

Keap

Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.

Pros

  • Automation
  • Automation Features
  • Ease of Use
  • Client Relationship Management
  • Automation Efficiency
  • Email Marketing

Better Email

BETTER EMAIL: THE EMAIL CREATION PLATFORM FOR ENTERPRISE MARKETING TEAMS Better Email is where on-brand email gets designed, reviewed, approved and shipped. It sits alongside the ESP you already use and does not send your email. BUILT ON YOUR DESIGN SYSTEM, NOT ON TEMPLATES Instead of rigid HTML templates that need a developer for every change, Better Email gives you an Email Design System: reusable components with your logo, colours, type and spacing locked at the system level. Marketers assemble campaigns by drag and drop.

Pros