G2 Vendor Directory

Realize vs. Innovid

A side-by-side comparison based on G2 review data.

MetricRealize

by Taboola

Innovid

by Mediaocean

Overall rating3.74.1
Review count70384
Ease of use8.18.2
Ease of setup8.48.3
Quality of support7.39.1
Meets requirements7.68.5
NPS23.18840639.841689
Small Business58.0%16.0%
Mid-Market33.3%42.1%
Enterprise8.7%41.9%
Total page views1,048750
Total LLM citations3,9184,082

Realize

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and

Pros

  • Easy Creation
  • Client Engagement
  • Ease of Use
  • Audience Reach
  • Lead Generation
  • Cost Efficiency

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Pros

  • Ease of Use
  • User Interface
  • Campaign Management
  • Ad Management
  • Intuitive
  • Features