Synthesio vs. Hootsuite

Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers.

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas.