Synthesio vs. Brandwatch Social Media Management

Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers.

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform.