G2 Vendor Directory

SurveyRock vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricSurveyRock

by Oak Mountain Digital

Qualtrics Market Research

by Qualtrics

Overall rating4.34.4
Review count1153,020
Ease of use9.08.7
Ease of setup9.18.6
Quality of support8.88.9
Meets requirements8.99.1
NPS54.05405462.765957
Small Business50.9%22.0%
Mid-Market35.5%33.3%
Enterprise13.6%44.7%
Total page views3802,380
Total LLM citations1282,745

SurveyRock

SurveyRock is a feedback platform that doesn't stop at collecting answers: it reads them. Open-text responses are grouped into themes automatically, sentiment is tracked, and executive summaries are drafted — so understanding the results doesn't depend on someone having research time free. When a result crosses a threshold that matters, a workflow can act on it directly: alert the owner, kick off a follow-up, or route the response, so feedback doesn't just end in a dashboard.

Pros

  • Ease of Use
  • Quick Setup
  • Simple
  • Customization
  • Helpful
  • Setup Ease

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface