G2 Vendor Directory

SurveyPro vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricSurveyPro

by Apian Software

Qualtrics Market Research

by Qualtrics

Overall rating4.24.4
Review count2533,020
Ease of use9.18.7
Ease of setup8.78.6
Quality of support8.68.9
Meets requirements8.99.1
NPS37.08333362.765957
Small Business43.4%22.0%
Mid-Market34.1%33.3%
Enterprise22.5%44.7%
Total page views7822,380
Total LLM citations3,3612,745

SurveyPro

SurveyPro is a comprehensive survey design and management software developed by Apian Software. It offers a robust platform for creating, distributing, and analyzing surveys, catering to a wide range of research needs. The current version, SurveyPro 5, provides users with an intuitive interface and a suite of tools to streamline the survey process. Key Features and Functionality: - Survey Design: Offers a variety of question types and customizable templates to create tailored surveys.

Pros

  • Ease of Use
  • Simple
  • Ease of Creation
  • Quick Setup
  • Intuitive
  • Time-saving

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface