Surfer vs. Profound
A side-by-side comparison based on G2 review data.
| Metric | Surfer | Profound |
|---|---|---|
| Overall rating | 4.8 | 4.5 |
| Review count | 546 | 1,133 |
| Ease of use | 9.4 | 8.9 |
| Ease of setup | 9.5 | 8.8 |
| Quality of support | 9.5 | 9.2 |
| Meets requirements | 9.4 | 9.0 |
| NPS | 86.866792 | 72.049689 |
| Small Business | 92.9% | 20.4% |
| Mid-Market | 6.3% | 50.6% |
| Enterprise | 0.8% | 29.0% |
| Total page views | 1,526 | 11,811 |
| Total LLM citations | 16,624 | 147,102 |
Surfer
Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.
- Content Creation
- SEO Optimization
- Ease of Use
- SEO Improvement
- Time Saving
- User-Friendly
Profound
Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO).