Surfer vs. Local Falcon

Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.

Local Falcon is an agentic AI search and local SEO platform that tracks and improves brand visibility across generative AI answer engines and local search, built for enterprise brands, multi-location businesses, franchises, agencies, and small businesses. It shows you how ChatGPT, Gemini, Perplexity, Grok, Copilot, Google AI Overviews, and AI Mode mention your brand, with source attribution, sentiment, and competitor gap analysis that fuel generative engine optimization (GEO).