G2 Vendor Directory

Surfaced vs. Similarweb Search Intelligence

A side-by-side comparison based on G2 review data.

MetricSurfaced

by Surfaced

Similarweb Search Intelligence

by Similarweb

Overall rating4.84.5
Review count12108
Ease of use8.98.8
Ease of setup8.89.2
Quality of support9.99.0
Meets requirements9.78.9
NPS91.66666764.814815
Small Business100.0%25.9%
Mid-Market0.0%45.4%
Enterprise0.0%28.7%
Total page views25278
Total LLM citations62,168

Surfaced

Surfaced is an AI search visibility platform for generative engine optimization (GEO), also called answer engine optimization (AEO). It tracks how a brand shows up in AI-generated answers across 12 engines (ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, Google Search, Google News, Claude, Perplexity, DeepSeek, Grok, Mistral AI and Microsoft Copilot), shows which content gaps explain the result, and generates the content that closes them. Every paid plan comes with a dedicated AI visibility expert, so the software comes with a person attached.

Pros

    Similarweb Search Intelligence

    Similarweb Search Intelligence is the most reliable and comprehensive solution for search marketers looking to grow their share of traffic. Built on the same competitive, market, and audience insights trusted by top brands, our platform delivers the best search data available—helping you make smarter, data-driven decisions. Unlike other tools, Similarweb provides real-user data and SERP insights, ensuring unparalleled accuracy in keyword research, competitive benchmarking, and search trend analysis.

    Pros

    • Competitor Analysis
    • Ease of Use
    • Traffic Analysis
    • Insights
    • Features
    • Keyword Research