G2 Vendor Directory

Sumo vs. HubSpot Marketing Hub

A side-by-side comparison based on G2 review data.

MetricSumo

by Sumo

HubSpot Marketing Hub

by HubSpot

Overall rating4.04.4
Review count5516,006
Ease of use8.48.8
Ease of setup8.38.4
Quality of support8.18.9
Meets requirements8.48.7
NPS30.90909163.796606
Small Business65.5%52.1%
Mid-Market25.5%41.3%
Enterprise9.1%6.6%
Total page views12230,163
Total LLM citations512228,166

Sumo

Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow.

Pros

    HubSpot Marketing Hub

    Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform.

    Pros

    • Ease of Use
    • Email Marketing
    • Intuitive
    • Automation
    • Features
    • Marketing Automation