G2 Vendor Directory

Sumo vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricSumo

by Sumo

ActiveCampaign

by ActiveCampaign

Overall rating4.04.4
Review count5514,827
Ease of use8.48.5
Ease of setup8.38.3
Quality of support8.18.7
Meets requirements8.48.9
NPS30.90909163.188467
Small Business65.5%92.0%
Mid-Market25.5%7.1%
Enterprise9.1%0.9%
Total page views12212,380
Total LLM citations512171,147

Sumo

Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow.

Pros

    ActiveCampaign

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

    Pros

    • Ease of Use
    • Automation
    • Automations
    • Automation Features
    • Features
    • Email Marketing