G2 Vendor Directory

Sugar Sell vs. Bigin by Zoho CRM

A side-by-side comparison based on G2 review data.

MetricSugar Sell

by SugarAI

Bigin by Zoho CRM

by Zoho

Overall rating3.84.6
Review count775877
Ease of use8.09.2
Ease of setup7.68.9
Quality of support8.08.7
Meets requirements8.28.8
NPS21.08938574.112257
Small Business35.9%90.9%
Mid-Market48.3%8.1%
Enterprise15.8%1.0%
Total page views7443,314
Total LLM citations2,76521,375

Sugar Sell

Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way.

Pros

  • Ease of Use
  • User-Friendly
  • Easy Customization
  • Customer Support
  • Feature Richness
  • Easy Setup

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable