Substrata vs. Upside
A side-by-side comparison based on G2 review data.
| Metric | Substrata | Upside |
|---|---|---|
| Overall rating | 4.9 | 5.0 |
| Review count | 1,132 | 22 |
| Ease of use | 9.8 | 9.2 |
| Ease of setup | 9.8 | 9.1 |
| Quality of support | 9.7 | 9.9 |
| Meets requirements | 9.7 | 9.7 |
| NPS | 98.850575 | 100 |
| Small Business | 44.3% | 13.6% |
| Mid-Market | 39.8% | 72.7% |
| Enterprise | 15.9% | 13.6% |
| Total page views | 18,006 | 299 |
| Total LLM citations | 3,093 | 102 |
Substrata
Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.
- Accuracy
- Helpful
- Conversation Analysis
- Insights
- Time-saving
- Analytics
Upside
Upside is a GTM intelligence platform for B2B revenue teams. It connects to the systems where go-to-market data lives — CRM, marketing automation, meeting recording tools, and ad platforms — and automatically builds a unified, cleaned-up view of what happened on every account and deal. This includes resolving duplicate contacts across systems, reconstructing full touchpoint timelines, detecting buying groups from communication signals, and healing gaps in CRM data.