Substrata vs. Backstory
A side-by-side comparison based on G2 review data.
| Metric | Substrata | Backstory |
|---|---|---|
| Overall rating | 4.9 | 4.5 |
| Review count | 1,132 | 630 |
| Ease of use | 9.8 | 9.0 |
| Ease of setup | 9.8 | 8.6 |
| Quality of support | 9.7 | 9.2 |
| Meets requirements | 9.7 | 8.9 |
| NPS | 98.850575 | 67.710049 |
| Small Business | 44.3% | 10.7% |
| Mid-Market | 39.8% | 35.0% |
| Enterprise | 15.9% | 54.4% |
| Total page views | 18,006 | 1,018 |
| Total LLM citations | 3,093 | 2,775 |
Substrata
Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.
- Accuracy
- Helpful
- Conversation Analysis
- Insights
- Time-saving
- Analytics
Backstory
Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.
- Helpful
- Customer Support
- Ease of Use
- Intuitive
- Easy Setup
- Customization