Substrata vs. Lative
A side-by-side comparison based on G2 review data.
| Metric | Substrata | Lative |
|---|---|---|
| Overall rating | 4.9 | 4.8 |
| Review count | 1,132 | 20 |
| Ease of use | 9.8 | 9.1 |
| Ease of setup | 9.8 | 8.8 |
| Quality of support | 9.7 | 9.8 |
| Meets requirements | 9.7 | 9.4 |
| NPS | 98.850575 | 85 |
| Small Business | 44.3% | 5.9% |
| Mid-Market | 39.8% | 58.8% |
| Enterprise | 15.9% | 35.3% |
| Total page views | 18,006 | 127 |
| Total LLM citations | 3,093 | 154 |
Substrata
Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.
- Accuracy
- Helpful
- Conversation Analysis
- Insights
- Time-saving
- Analytics
Lative
Lative is an advanced sales planning and decision intelligence platform designed to help companies meet their revenue objectives in the most profitable and efficient way. By providing real-time insights, automation, and deep analytics, we empower revenue leaders to optimize performance, reduce inefficiencies, and confidently scale their organizations. Why we exist: Sales teams today face increasing pressure to hit ambitious targets while navigating complex markets, evolving customer needs, and economic uncertainty.
- Customer Support
- Ease of Use
- Planning
- Analytics
- Visibility
- Efficiency