G2 Vendor Directory

Squirro vs. Sanity

A side-by-side comparison based on G2 review data.

MetricSquirro

by Squirro

Sanity

by Sanity.io

Overall rating4.74.7
Review count10926
Ease of use9.58.8
Ease of setup9.28.9
Quality of support9.59.1
Meets requirements9.69.2
NPS7080.482456
Small Business40.0%72.4%
Mid-Market40.0%18.5%
Enterprise20.0%9.1%
Total page views852,077
Total LLM citations16332,219

Squirro

Squirro is the only European vendor to be named an Emerging Leader in the ‘Gen AI Engineering’ and ‘AI Knowledge Management Apps/General Productivity’ Emerging Market Quadrants 2025. Data finds purpose with Squirro, the first enterprise-ready generative AI for search, insights, and automation. Trusted by central banks and over 30 industry leaders. Squirro develops top-notch Retrieval Augmented Generation (RAG) and Semantic Search technology with access to an unlimited universe of data and connectors.

Pros

  • Features
  • Ease of Use
  • Data Analytics
  • User Interface
  • Helpful
  • Information Accuracy

Sanity

The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io

Pros

  • Customizability
  • Features
  • Flexibility
  • Customization
  • Ease of Use
  • Content Management