G2 Vendor Directory

Squid vs. Instantly

A side-by-side comparison based on G2 review data.

MetricSquid

by Squid

Instantly

by Instantly

Overall rating4.84.8
Review count144,161
Ease of use9.79.5
Ease of setup9.79.3
Quality of support10.09.6
Meets requirements9.89.4
NPS85.71428689.956647
Small Business100.0%94.8%
Mid-Market0.0%5.0%
Enterprise0.0%0.2%
Total page views15716,431
Total LLM citations18192,605

Squid

Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not.

Pros

  • Customer Support
  • Insights
  • Ease of Use
  • Helpful
  • Easy Setup
  • Analytics

Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Time-saving
  • Easy Setup
  • Features