Squid vs. Apollo.io
A side-by-side comparison based on G2 review data.
| Metric | Squid | Apollo.io |
|---|---|---|
| Overall rating | 4.8 | 4.7 |
| Review count | 14 | 9,851 |
| Ease of use | 9.7 | 9.2 |
| Ease of setup | 9.7 | 9.0 |
| Quality of support | 10.0 | 8.9 |
| Meets requirements | 9.8 | 9.2 |
| NPS | 85.714286 | 83.992806 |
| Small Business | 100.0% | 66.9% |
| Mid-Market | 0.0% | 28.4% |
| Enterprise | 0.0% | 4.7% |
| Total page views | 157 | 26,360 |
| Total LLM citations | 181 | 186,531 |
Squid
Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not.
- Customer Support
- Insights
- Ease of Use
- Helpful
- Easy Setup
- Analytics
Apollo.io
Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.
- Ease of Use
- Lead Generation
- Features
- Helpful
- Time-saving
- Automation