G2 Vendor Directory

Sprout Social Influencer Marketing vs. Upfluence

A side-by-side comparison based on G2 review data.

MetricSprout Social Influencer Marketing

by Sprout Social

Upfluence

by Upfluence

Overall rating4.34.6
Review count414140
Ease of use8.68.9
Ease of setup8.68.8
Quality of support8.79.4
Meets requirements8.49.0
NPS44.93827276.428571
Small Business39.9%68.3%
Mid-Market45.2%21.6%
Enterprise14.9%10.1%
Total page views1,1271,016
Total LLM citations15,61221,237

Sprout Social Influencer Marketing

Sprout Social Influencer Marketing is a comprehensive software solution designed to assist brands and agencies in activating influencer programs on a large scale, utilizing data-driven insights. This platform encompasses every phase of the influencer marketing lifecycle, from initial research and strategy formulation to creator discovery, vetting, campaign activation, management, and performance measurement. By providing a streamlined workflow, Sprout Social enables teams to transition from isolated campaigns to sustainable, insight-driven programs that yield measurable results.

Pros

  • Influencer Management
  • Influencer Discovery
  • Ease of Use
  • Campaign Management
  • Analytics
  • Detailed Information

Upfluence

The #1 Influencer Marketing Platform for E-commerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce to run creator programs that sell. Fully integrated with all leading e-commerce solutions and the only influencer platform to natively integrate with Amazon, Upfluence empowers today’s marketers and e-commerce brands to increase sales through creators and affiliate partnerships, with ZERO fees taken from sales generated to maximize your ROI.

Pros

  • Helpful
  • Intuitive
  • Setup Ease
  • Campaign Management
  • Ease of Use
  • Influencer Management