G2 Vendor Directory

Core vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricCore

by Splendid research

Qualtrics Market Research

by Qualtrics

Overall rating4.34.4
Review count183,020
Ease of use8.68.7
Ease of setup7.48.6
Quality of support8.68.9
Meets requirements8.69.1
NPS66.66666762.765957
Small Business55.6%22.0%
Mid-Market22.2%33.3%
Enterprise22.2%44.7%
Total page views182,380
Total LLM citations92,745

Core

SPLENDID CORE is a cloud-based survey and market insight software that is intuitive and user-friendly. The software allows users to create an insightful survey in less than 90 seconds and get meaningful results after just 24 hours. Users choose their target group and their question and the algorithm does the rest. Users are given the tools to start understanding their target audience in order to take the right action and outperform the competition.

Pros

    Qualtrics Market Research

    Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

    Pros

    • Ease of Use
    • Survey Creation
    • Features
    • Intuitive
    • Ease of Creation
    • User Interface