G2 Vendor Directory

Snowflake vs. Data 360 (formerly Salesforce Data Cloud)

A side-by-side comparison based on G2 review data.

MetricSnowflake

by Snowflake, Inc.

Data 360 (formerly Salesforce Data Cloud)

by Salesforce

Overall rating4.64.2
Review count762769
Ease of use9.27.9
Ease of setup9.17.6
Quality of support8.98.7
Meets requirements9.39.0
NPS73.87640442.090395
Small Business13.1%25.0%
Mid-Market44.9%40.1%
Enterprise42.1%34.9%
Total page views4,8303,234
Total LLM citations28,559724

Snowflake

Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).

Pros

  • Ease of Use
  • Features
  • Data Management
  • Scalability
  • Integrations
  • Performance

Data 360 (formerly Salesforce Data Cloud)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.

Pros

  • Platform Integration
  • Ease of Use
  • Easy Integration
  • Data Discovery
  • Integrations
  • Data Integration