G2 Vendor Directory

SMTP.com vs. Freshmarketer

A side-by-side comparison based on G2 review data.

MetricSMTP.com

by Ziff Davis

Freshmarketer

by Freshworks

Overall rating3.34.1
Review count4235
Ease of use7.79.1
Ease of setup7.18.9
Quality of support7.48.3
Meets requirements7.78.5
NPS16.66666740
Small Business64.3%48.6%
Mid-Market33.3%31.4%
Enterprise2.4%20.0%
Total page views22388
Total LLM citations2,724389

SMTP.com

SMTP’s relay service infrastructure can solve your delivery issues — quickly. We maximize the number of emails that reach recipients’ inboxes by using our own IP addresses and monitoring your emails for anti-SPAM compliance. By improving your deliverability you’ll see improved ROI. Engagement rates will increase and you can use your resources more efficiently - to get the highest return on every marketing dollar you spend.

Pros

    Freshmarketer

    Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.

    Pros

    • User Journey
    • CRM Features
    • Ease of Use
    • Intuitive
    • CRM Integration
    • Journey Creation