G2 Vendor Directory

SMTP.com vs. Emma

A side-by-side comparison based on G2 review data.

MetricSMTP.com

by Ziff Davis

Emma

by Marigold

Overall rating3.34.0
Review count42562
Ease of use7.78.5
Ease of setup7.18.5
Quality of support7.48.5
Meets requirements7.78.6
NPS16.66666732.83859
Small Business64.3%49.3%
Mid-Market33.3%35.0%
Enterprise2.4%15.7%
Total page views223706
Total LLM citations2,7241,426

SMTP.com

SMTP’s relay service infrastructure can solve your delivery issues — quickly. We maximize the number of emails that reach recipients’ inboxes by using our own IP addresses and monitoring your emails for anti-SPAM compliance. By improving your deliverability you’ll see improved ROI. Engagement rates will increase and you can use your resources more efficiently - to get the highest return on every marketing dollar you spend.

Pros

    Emma

    Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. This software solution caters specifically to marketers in sectors such as higher education, nonprofits, franchises, and growing businesses, enabling them to create high-impact engagement with minimal effort. The platform is particularly beneficial for organizations that require a cohesive communication strategy across multiple channels and teams.

    Pros

    • Ease of Use
    • Email Marketing
    • Easy Creation
    • Simple
    • Personalization
    • Helpful