G2 Vendor Directory

SMTP.com vs. Act-On

A side-by-side comparison based on G2 review data.

MetricSMTP.com

by Ziff Davis

Act-On

by Act-On Software

Overall rating3.34.1
Review count421,071
Ease of use7.78.3
Ease of setup7.18.0
Quality of support7.48.9
Meets requirements7.78.4
NPS16.66666741.456311
Small Business64.3%39.0%
Mid-Market33.3%49.4%
Enterprise2.4%11.6%
Total page views223974
Total LLM citations2,7244,432

SMTP.com

SMTP’s relay service infrastructure can solve your delivery issues — quickly. We maximize the number of emails that reach recipients’ inboxes by using our own IP addresses and monitoring your emails for anti-SPAM compliance. By improving your deliverability you’ll see improved ROI. Engagement rates will increase and you can use your resources more efficiently - to get the highest return on every marketing dollar you spend.

Pros

    Act-On

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

    Pros

    • Ease of Use
    • Customer Support
    • Email Marketing
    • Email Management
    • Integrations
    • Helpful