G2 Vendor Directory

SmartyAds DSP vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricSmartyAds DSP

by SmartyAds

Viant Technology

by Viant Technology LLC

Overall rating4.54.2
Review count23311
Ease of use9.28.2
Ease of setup8.88.3
Quality of support8.89.1
Meets requirements9.28.4
NPS68.18181838.709677
Small Business85.7%38.9%
Mid-Market14.3%40.8%
Enterprise0.0%20.3%
Total page views157537
Total LLM citations2393,735

SmartyAds DSP

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield.

Pros

  • Easy Setup
  • Ease of Use
  • Setup Ease
  • Campaign Management
  • Customer Support
  • Dashboard Usability

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management